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課程名稱 |
臺商企業經營管理模式
Management And Business Model Of Taiwanese Enterprises |
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開課學期 |
108-1 |
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授課對象 |
管理學院 國際企業學研究所 |
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授課教師 |
陳厚銘 |
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課號 |
IB7093 |
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課程識別碼 |
724 M9800 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期二7,8,9(14:20~17:20) |
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上課地點 |
管二203 |
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備註 |
限碩士班以上
總人數上限：30人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1081IB7093_ |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
The course starts with the introduction on the internationalization of Taiwanese firms. Next, global configuration and resource allocation, subsidiary capability development and mandate expansion, Taiwanese investments in China and Southeast Asia, and industrial upgrading and transformation are discussed. Based on the foundation of the above, the course covers network linkages, resource dependence theory, and dynamic capabilities. Finally, students are required to comment and present on selected journal articles under the topics related to management and business model of Taiwanese Enterprises issues. |
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課程目標 |
The aim of the course is to provide a solid understanding of the transnational management theory and business model of Taiwanese enterprises. It exposes students to the main issues in business strategy of Taiwanese firms, and helps them critically evaluate both fundamental ideas and recent developments. |
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課程要求 |
待補 |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
1. Taiwanese firms in Southeast Asia: Networking Across Borders, 1998, MA, USA: Edward Elgar.
2. Transnational Management: Text, Cases and Readings in Cross-Border Management 7th, 2013, McGraw-Hill.
3. 逐鹿全球:新世代台商戰略4.0, 2016, 台灣行銷科學學會
4. 2017年台商經貿投資白皮書-越南篇
5. 2017年台商經貿投資白皮書-泰國篇 |
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參考書目 |
1. 改變世界: 中國傑出企業家管理思想精粹, 2017, 前程文化事業
2. 改變世界(二): 中國傑出企業家管理思想精粹, 2018, 前程文化事業
3. 改變世界(三): 中國傑出企業家管理思想精粹, 2019, 前程文化事業
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Research Project |
50% |
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2. |
Class Participation and Reading Presentation |
50% |
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週次 |
日期 |
單元主題 |
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第1週 |
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Introduction |
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第2週 |
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The internationalization of Taiwanese firms (1) |
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第3週 |
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The internationalization of Taiwanese firms (2) |
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第4週 |
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Network linkages and dynamic capabilities |
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第5週 |
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The New Southbound Policy and Taiwanese firms (1) |
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第6週 |
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Resource dependence theory and capability development |
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第7週 |
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The evolution of subsidiary mandates and capabilities |
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第8週 |
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Industrial upgrading and transformation
(Value creation and value appropriation) |
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第9週 |
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Global commodity chain |
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第10週 |
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Determinants of entry strategy in an emerging market |
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第11週 |
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Impact of emerging markets on marketing |
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第12週 |
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Winning in the emerging markets |
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第13週 |
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The New Southbound Policy and Taiwanese firms (2) |
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第14週 |
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The New Southbound Policy and Taiwanese firms (3) |
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第15週 |
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The New Southbound Policy and Taiwanese firms (4) |
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第16週 |
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The key success factors of own-branded Taiwanese firms |
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第17週 |
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Research Project Presentation (1) |
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第18週 |
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Research Project Presentation (2) |
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